Vietnam is a growing economy with a shortage of qualified staff. More international and local companies in Vietnam will purchase private health insurance to replace social security as a means to attract, reward and retain their best employees, by giving them access to international standard clinics and hospitals.

More Vietnamese managers are getting company group private medical insurance as an employee benefit for more productivity, time saving, best specialists and international status for managers or knowledge workers. With tension on salaries and qualified managers, companies are purchasing private health insurance to offer best treatment as they do for their expatriate team. Today, in capital cities and office managers, and now workers, this tax deductible benefit becomes a standard of ‘best companies to work for’. Surprisingly, the lead on this market of Vietnamese staff group insurance is dominated by state-owned large companies like Vietnam airlines, Vinamilk and banks who reward their staff with a tax-free benefit and deducted from their profit before those are channeled to their headquarters. It is also a competitive advantage in recruitment. The bancassurance practice of pushing sales of health insurance to their high net worth clients is also contributing to SME top management.